Google launched a new search algorithm update at the end of summer.

Basic changes that the update brings

• The main intention of Google for this update is to increase the accuracy of content relevance ratings on web pages.
• These changes may affect your website's position in search results – either for better or for worse.
• If your website's performance has decreased after this update, it does not necessarily indicate a technical problem with your website, but the drop in traffic likely relates more to the quality of its content.

Possible impact?

As mentioned in the introduction, Google is primarily striving for visitors to receive the most relevant and high-quality results. Although the core update is not directed at specific websites or pages, it may still cause lower-rated pages to suddenly improve and become more visible. Conversely, pages that were previously rated higher may lose their ratings and slide down. Therefore, your pages may experience both an increase and a decrease in traffic.

What to do if you are losing traffic?

• Focus more on improving the quality of content on your site rather than on technical fixes.
• Check what search queries brought people to your pages, try to view your site through the eyes of that visitor and answer the questions of whether your site's content is original and relevant? Is it understandable?
• We also recommend consulting people around you (colleagues at work, family...) to see if they understand the text and if it is beneficial and comprehensible to them. You can of course also seek inspiration from your competition.

If you are making any adjustments, it may take several months for your website to restore its rating and return, for example, to its original positions. However, Google continually modifies its algorithms. Between more extensive core updates, it can issue other minor updates that can positively affect the pages that have undergone changes.

We recommend staying patient, focusing on the continuous improvement of the quality of website content, and avoiding copying and superficial descriptions without added value for the reader.