153 %
increase in revenue after optimization
Project Introduction
After successfully expanding into Slovakia, where the Czech e-commerce model proved itself almost unchanged, we entered the Polish market in partnership with Dedra under the name mojadedra.pl.
It is well-known that many Czech brands have struggled in the Polish market in the past. Therefore, before the launch, we addressed several specific topics:
- Payment Habits – a higher preference for cash on delivery and the use of Polish systems such as PayU or BLIK, instead of payment gateways common in the Czech Republic.
- Different Delivery Preferences – local couriers and parcel lockers instead of Czech standards.
- Shopping Behavior – Polish customers react more to discounts and promotional bundles, with different expectations for product presentation.
The performance of marketing relies on a high-quality e-shop. If conversion is hindered by UX or cart errors, advertising cannot deliver good results or return on ad spend (ROAS). Therefore, before launching performance campaigns, we focused on analyzing and fine-tuning the specifics for the Polish market based on real customer samples and their movements on the website.
Project Goals
- Increase the conversion rate of the Polish e-shop.
- Ensure a smooth checkout process and minimum abandoned payments.
- Increase average order value (AOV).
- Customize UX and offerings for Polish customers.
- Build the brand mojadedra.pl as a premium provider of eco-friendly products.
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Michal Bergmann
Marketing team leader
Strategic Steps and Achieving Goals in Poland
- User Testing and Heatmaps – Basket analysis revealed a high number of abandoned orders, particularly with online card payments.
- Formulating Hypotheses – We confirmed that Polish customers prefer local payment methods over international ones.
- A/B Testing – Comparisons before and after implementing changes indicated a significant decrease in cancellations.
As part of optimizing the purchasing process, we focused on detailed UX testing and formulating targeted hypotheses, which we then validated in practice. Thanks to this systematic approach and a combination of basket adjustments, payment methods, and customer communication, we significantly reduced the rate of cancelled orders for card payments from the original 34.39% to just 6.87%.
Research into the Polish market and consumer behavior revealed that Polish customers strongly prefer payments via Przelewy24. Therefore, we implemented this method in our online shop, and the results came swiftly – within just three months, it was utilized by nearly 50% of customers.
This outcome confirms that high-quality user research, data-driven decision-making, and the ability to quickly respond to identified preferences have a direct impact on business performance and customer satisfaction.
Utilized Marketing Services
Once we refined the online shop and removed barriers in the purchasing process, we could turn to transforming the marketing strategy for the Polish market. We deployed a mix of channels focusing on Google Ads, Ceneo.pl, and affiliate campaigns, supplemented with display advertising on major Polish portals Onet.pl, WP.pl, and Interia.pl.
This mix is based on the specifics of the Polish market and allowed us to quickly reach relevant customers and build brand awareness for mojadedra.pl.
The Result: +107% Revenue Growth for the PL E-Shop Over 5 Years
- +107% cumulative growth from 2019 to 2024
- 80% fewer cancellations of online payments due to basket adjustments (drop from 34% to 7% cancellations)
- Awarded TOP 3 New E-Shop in Poland (Opineo 2021)
- Higher conversion rates and AOV after UX improvements
What the client said about the project.
"Long-term collaboration with dmpagency has not only helped us successfully expand into foreign markets but also tailor our e-shop to the specific needs of Polish customers and, newly, customers in the Hungarian market. Thanks to thorough analysis, testing, and performance campaigns, we are able to maintain stable growth and customer satisfaction across all markets."
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We will ensure that your web solutions work.
We are experts in online, but above all, we are people. We create long-term business partnerships based on trust and the added value of work for our clients. We look forward to collaborating together!
Michal Pokorák
CEO
Michal Pokorák
CEO
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